Men & Popular Cosmetic Treatments

It’s Father’s Day next Sunday, June 21 st , and we’ve been thinking about Dads this week and the treatments they might appreciate most.

Although women still receive the majority of non-surgical treatments in Ireland,
there has been a significant change in the mind-set of Irish men in the last ten years with regard to ageing and cosmetic treatments. Men have become increasingly
focused on anti-ageing strategies and skin health in general. They want to look and feel younger, more attractive, more confident in their personal lives as well as in the highly competitive workplace. We’ve seen an increasing demand by men for quick, easy, non-surgical procedures, particularly anti-wrinkle injections, laser treatments, non-invasive fat reduction treatments and treatments for hair loss.
As male patients want to look fresher and more relaxed, with a reduction in their
frown lines and crows feet, subtlety is everything. We reassure and advise our male patients who are seeking out anti-wrinkle solutions that they should not lose the ability to make normal facial expressions. The procedure itself takes about 2-5
minutes so is an ideal lunchtime procedure and the effect lasts 3-4 months.
In Ireland, many men are plagued by their ruddy complexion and UV-induced broken veins. Men often don’t have the luxury of being able to conceal this redness with makeup, and many patients report feeling self conscious when meeting with clients or giving presentations. IPL photorejuvenation can be used to treat redness and broken veins. A treatment lasts about 20 minutes and a course of 4-6 sessions is typically needed to achieve optimal results.

Over half of our patients who receive Zlipo – a non-invasive fat-freezing procedure which permanently elimates stubborn diet- and exercise-resistant fat – are also men. If you would like to treat the man in your life with a voucher for the Institute – which can also be used on a Biologique Recherche bespoke facial or any of the products we stock – please either visit our website, link in bio, or contact us on (01) 912 3030 or